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3 Business Lessons You Can Learn From Kim Kardashian

Brandon Lincoln Hendricks



3 Business Lessons You Can Learn From Kim Kardashian.

Like her or not, Kim Kardashian is an undisputed force in the business world. She is the ultimate powerhouse and very successful at it. Kim is one of the most followed people on social media platforms such as Instagram and Twitter. She has fans all around the globe and a very successful reality show with her family, Keeping Up With The Kardashians, which has just concluded its fifteenth season. Kim has had multiple business ventures such as her beauty brands namely, KKW Beauty and KKW Fragrance. Let’s face it; this woman is a brand that many people look up to and aspire to be like since she is a brand on her own. So, what business lessons can we learn from her? Let us find out.

Be Authentic.

You need to be true to yourself. The right people will associate with your brand. Kim does not care about what people think but gets up and does her own thing. She makes brave choices while taking risks. By sticking to who she is, she has been able to attract people who are loyal to that and repel those who are not. When it comes to business, the worst thing you could do is to pretend to be something you are not. It will lead you to create standards for yourself that are impossible even to achieve. You will get tired after a while so you should be authentic and believe that the rest will follow.

Do Not Be Afraid Of Evolving.

In the period that Kim Kardashian has been in the spotlight, which spans over ten years, her brand has evolved. Her reinvention in 2016 that was created during her social media hiatus shook things up. In that period, she has been able to enlarge her brand and even add contouring kits, eye shadow pallets and even crystal fragrances to her collection. These businesses have performed very well and also sold out on many occasions within a short period. Your business will need to grow and evolve. You cannot do the same thing for years and expect the company to perform beyond your expectations. It is okay to shift how you do things to stay current and also relevant in this era.

Partner With Successful People.

If you want to know how to grow your business, you need to associate and also partner with other successful firms or people. You will always learn something that you did not know about before. Kim partnered with Brian Lee to create Shoedazzle. She also made Belle Noel jewelry by partnering with Pascal Mouwad, a billionaire jeweler. Partnering with these people has made her have a long-term business legacy that she will leave behind.

Kim is very hardworking and motivated to achieve her goals. From the points above, we can learn three lessons that we can incorporate into our businesses to make them successful, whether big or small. You should, however, note that all her successes did not come overnight, it took a lot of blood and sweat and willingness not to give up.

I am the Founder of I truly believe that many of us are born entrepreneurs, but schools do not teach or cultivate entrepreneurship nor business ownership. At Entrepreneur By Nature we provide real-life examples using entrepreneurs and entertainers to detail their steps and strategies for success in a relatable and engaging manner.

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Do it look like I was left off Bad & Bougee: What The Migos Can teach you about teamwork!

Brandon Lincoln Hendricks



Do it look like I was left off Bad and Bougee: What The Migos Can teach you about teamwork!.
Image Credit: WireImage Copyright:2016 Prince Williams

Who are the Migos? 

Usually family businesses are the toughest forms of businesses to conduct because there are so many cases when the line between business and family becomes blurred. This blurred line usually leads to miscommunication and misunderstanding and ultimately leads to stagnancy in the business or ruined relationships. Atlanta’s familial trio defy the odds by being related while being able to successfully work so closely together. For ten years, these three talented artist have been on the American hip hop radar and have not in one interview or source hinted that things for them as a group were ever coming to an end. A decade of dedication and construction of their musical empire has been invested.  So many of us have to wonder HOW on earth do they accomplish such an arduous feat? 

Commitment and Trust: No Migo gets left behind! 

First and for most, they never throw each other under the bus. They understand the idea that they are only as strong as their weakest link. When asked “What do y’all do when one of y’all is late?” Quavo astoundingly responds with “We pull up when we pull up and then we get to work.”  Often the Migos are asked questions that are geared toward separating the trio. However, they consistently deflect those types of questions and show accountability essentially as a whole. Offset says “Everybody poppin’, there ain’t no weak link.” As seen in the interview between the Migos and Joe Budden, they also collectively move as one unit.  In other words, when one is ready to “square up” they all are. The group has this unwavering understanding that family comes first and they place a trust in the shared brotherhood. 

When building a team there are certain ingredients that are needed, which are commitment and trust. All team members have to be fully committed to the vision and achievement of the goal. Without full commitment to the vision then contrary paths will be taken and likely delay achievement or cause termination of goal.  Along with commitment trust is also needed. Each member has to fully trust the other team members’ skillset and ability to get their portion of the project completed. Trust is the foundation of not just great teams but relationships in general. 

Creative Freedom and Genuine Support: Let a Migo be a Migo!

From the words of Offset, they keep the environment light, happy and fun. By doing this they create an environment that is more relaxed and unstressed. This type of environment creates more enjoyable music and vibe for their excited listeners. When any place of business has a supportive environment, it makes the employee more likely to produce better quality of work as the product or service often reflects how one feels. This also promotes creative freedom. Being able to share your ideas with your team members and to feel that your opinion is being considered seriously is a major component of being a useful team member. Being able to accept that not everyone is going to always agree is also a key part of a successful team effort. 

They also never forget where they came from. They acknowledge that they started from the bottom and that they had to grind, in the words of Offset, “straight from the mud as one” to prove those inevitable naysayers wrong. Through it all, they’ve consistently had each other’s’ best interest at heart. 

Communication and Versatility: No Migo Silenced! 

Last but certainly not least, setting a compelling goal and upholding effective communication are key parts of any type long lasting relationship. Ensuring that each member is on the same page takes precedence when it comes to the group. They acknowledge that they all have a common group goal and that they have their own separate projects as well. The one thing they all say is that they all support each other’s separate ventures just as much as they support the group venture. They acknowledge the importance of being able to be versatile and that is why they encourage each other to branch off and work with other artist separately. A large part of picking who they will work with in the music industry is chemistry. Quavo says “I wouldn’t do no project with nobody I don’t got good chemistry with or rock with.” Essentially, because they move as one unit an extension for one is an extension for all. 

They consistently keep an easy-going relationship between each other and an open-flow method of communication. Their laid-back personalities support this type of communication and this is undoubtedly why they have the uncanny successful relationship that they share today. The trio admits that they are constantly growing and learning new approaches to their work. But above all things that they experience and hold dear, their loyalty to each other is what is most important to them. Keeping in mind that your team members are also wanting to succeed and that they have your best interest in mind will lead to success. This understanding of wanting mutual success is best expressed in the words of Quavo “We just a real family. We came in the door together. Everything loyal.” 


Migos Return to the breakfast club, talk Culture 2, The come up + More Music:

Key Components of Teamwork:

5 Key Components of Teamwork:

Do it look like i’m left off Bad and Boujee? Migos Interview with Joe Budden and DJ Akademiks:

Breakfast Club | Migos (Full Interview):

Artist Biography by David Jeffries:

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How To Stay Motivated Even When You Don’t See Results

Brandon Lincoln Hendricks



How To Stay Motivated Even When You Don't See Results.

Perception plays a big part in how much success you ultimately reach. How you approach your challenges, your failures, your decisions, everything will add to the experience. For example, do you see failure as another reason to give up? Or do you see it as a learning process? Because for individuals who have reached high levels of success, failure is a matter of taking one step back, in order to gain five steps forward. But how does perception help in terms of staying motivated when we don’t see results? Nothing is as damaging as not seeing any success for your hard efforts, but does it mean you throw in the towel?

No, it means you keep trying, and you do it smarter than before. All you need is to change your perception of the situation through tips like the following:

Get Clarity On What Success Means To You

This is something you should do before you start a project, although it is not a mandatory rule. When you’ve reached a point where you can’t see a future for your project, maybe it’s the right time to reconsider your priorities. For example, how do you see success? If you have to define it in detail, what will you write down? Is it money? Having several employees? What does success mean to you?

The fact is that success can mean a lot of different things to a lot of different people. And if you are going to measure your success against what someone else has achieved, you are not in a positive place to stay motivated. Instead, you need to focus on what you are doing right, and how you can change what you do wrong. Sure, it’s good to expose yourself to different ideas, and what the competition is doing when you run a business, but don’t measure your success according to society. And this brings up the next tip to stay motivated, which is directly related to your goals.

Consider More Realistic Goals

You don’t need to live in a mansion to be successful, and you don’t need a big bank account. For instance, many people see themselves as successful if they can provide enough for themselves and their families, even if they don’t compete for the cover of Time Magazine. Others believe that success is doing what you feel passionate about, regardless of the payment.

Setting more realistic goals you know you can achieve within a realistic time is definitely the way to go. Instead of shooting for the stars initially first shoot for clouds then use that achievement as fuel to propel you to greater heights. 

See Your Work Like You Are Watching A Tree Grow

You don’t always see the success when growing a foundation. And if you look at a tree as an example, how do the tall ones handle those strong winds? And did these trees get that size overnight? Or did it takes years? Without a strong foundation, you won’t be able to sustain your success. So, while you won’t always “see” the results of your actions and efforts, it doesn’t mean you are not adding to the foundation. You are learning, interacting, experiencing, and living in the world you create, which is a success in itself. In fact, you can be building the strongest foundation possible, and that alone should motivate you to keep going.

What’s the point? All your success will depend on how you choose to approach it. So, change your perception, and you’ll stay motivated enough to reach your ultimate goals.

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I Dont Dance Now, I Make Money Moves: What Cardi B Can Teach You About Success

Brandon Lincoln Hendricks



I Dont Dance Now, I Make Money Moves: What Cardi B Can Teach You About Success.
(Photo by Christopher Polk/Getty Images)

Whether you’re in your car listening to the radio or at home watching television, you are likely to have came across Cardi B. Cardi B is a recording artist and entertainer that is unapologetically going to be herself. She is out here succeeding on her terms and making boss moves in the process. Whether you are an entertainer or entrepreneur there is something to learn from Cardi B’s rise and success. 

There’s a reason she’s been dominating pop culture. Cardi B has become the poster child for authenticity and being “you “ no matter what.  Her unfiltered and unapologetic personality keeps her in a lane of her own. 

After listening to her new song ” Money” you know she is about her business, “I was born to flex… nothing in this world that I like more than checks”. Meet Cardi B the successful branding expert and marketing genius. 

Here’s a few things any entrepreneur can learn from this fabulous hiphop artist and her self-made business, branding and marketing, well… herself. 

1. There are Many Routes to Success, Choose the Best One for You. 

Cardi B started from the bottom. From ages 18 to 23 she held a profession many people would frown upon. Cardi chose stripping as a means to make money.  

She may not have wanted this to be her longterm career but she knew for the time being she needed fuel to make the journey on her success path. This was the GPS directions she chose to get to her goal’s destination. She knew that many people from the entertainment industry frequent strip clubs and although an unconventional strategy this ending up being an innovative networking opportunity. She leveraged celebrity interactions and her natural sense of humor to create attention and build an audience on social media.

“Although an unconventional strategy this ending up being an innovative networking opportunity.”

Once she started making music, she already had an audience through her social media platforms, and her talent as a recording artist was quickly recognized. Her hits “Bodak Yellow” and “I Like It” quickly climbed up to Billboard’s Top 100 #1 spot. 

So, be like Cardi, and don’t be afraid to choose your own route to success even if its considered atypical or contrary to the norm. Remember crazy is a term used when you are unsuccessful, but crazy becomes genius when it works. Others might not like it, but you are the one that is responsible for your success. It is important to trust yourself. 

2You Dont Have to be Perfect, Just Start and Make Adjustments Along the Way

Anyone who listens to a Cardi B interview or watches her social content will all agree she is far from perfect, but that is why she is loved by her fans and followers. Perfection is a discretionary adjective without a clear metric which makes it impossible to measure growth. Cardi B didn’t wait for media coaching or obtaining a degree in marketing, she simply started and made adjustments along the way.  

” Perfection is a discretionary adjective without a clear metric which makes it impossible to measure growth.”

As entrepreneurs we know what gets measured gets improved. We cant wait for our product or service to be “ perfect” before we release or we will never get it to the public. Like Cardi B we must put our product or service out with sufficient features and make adjustments based the feedback from the users. 

3. Ignore Haters and Focus On Your Plan

Cardi frequently reminds her fans where she came from, and understands her shameless attitude towards her previous profession would make some uncomfortable…but she couldn’t care less. 

Even before Cardi became famous, she didn’t allow the opinion of others to influence or change her. She still sought out her vision and continued the plan she set for herself. 

There will always be doubters. You have to be proud of what you do, and be happy with your work. If you stop because of the haters, you’ll never become successful in anything. 

4. Make it Easier for People Coming Behind You

“People say ‘Why do you always got to say that you used to be a stripper? We get it’ Because y’all don’t respect me because of it, and y’all gonna respect these strippers from now on.” 

By representing her previous profession as a stripper, and standing by those who still are, shows character and brands herself as more than just a hiphop artist but a pioneer for others. 

Carving out the new path takes energy, time and a strong will. Anytime you are first to do something and move along uncharted land you will encounter many barriers and challenges. Be sure to give back to your community and inspire others that have came from similar starts or circumstances to give them confidence in their dreams. 

5.Don’t Compete with Others, Just Be the Best You. 

 Clients will be drawn to you based on what makes you different  not what make you similar to other companies. If at any time during Cardi B’s progression she was asked to be more like this person, act like this person, or change her personality, she would have alienated her followers for the #1 reason that they follow her, because she is unique. 

In closing, it’s easy to say the odds of Cardi still around “making money moves” in the years to come, are highly in her favor. Never forget that people will always doubt you! Cardi loves to mention how many people thought she was going to be a one hit wonder. “That little 15 minutes lasted long as hell, huh?” You could either be planning your road to stardom like Cardi B, or starting a your own business. Use Cardi B as a resource for, being you and succeeding in whatever you do! 


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