April 13, 2021

Entrepreneur By Nature

Entrepreneur By Nature

Jennifer Hickerson

Jennifer Hickerson

An Exclusive Interview With Jennifer Hickerson, CEO of Peak Copywriting

Personally, my definition of success has evolved as my business has.
When I first started, I felt a certain level of success and accomplishment just by taking the initial leap. I continuously set goals for myself and those goals would become my new level of success.

My next goal is to become a solid name in the medical copywriting industry. I want to be seen as an authoritative, respected, and sought-after figure. – Jennifer Hickerson

1.  Tell me a little bit about your background and how you ended up choosing your field.

Ever since I was little, I dreamed about becoming a CSI — mostly due to the unrealistic TV expectations. I even went on to complete 9 years of University studying to become a hotshot in that field. 

Through personal trials and struggles, I became more and more enamored with the healthcare industry. My passion for medicine became so strong that I stopped pursuing work in criminal justice altogether and began seeking out healthcare opportunities in order to learn and grow in that workspace.

And, as much as I loved working in different medical arenas, I discovered throughout my career that what I enjoyed most was the writing. I found myself completing the “boring” paperwork three times faster than my work colleagues. From the terminology, to the wording, and on through to the editing — I found it fascinating!

2. What made you take the leap into entrepreneurship?

Back in 2017, I moved to a different state. I went from living and working in an area with little to no opportunities to a place with an overabundance of opportunity. I took for granted my ability to get a job willy-nilly and relocated without a one in place.

Unfortunately, I struggled. I had a hard time even landing an interview. I wound up desperate and ultimately decided to start my own business — a medical copywriting business.

At the time I was scared and felt pushed into doing something I really didn’t want to do but it wound up being the best decision I could have ever made.

3. What were the biggest initial hurdles encountered and how did you overcome them?

Since I was unemployed for quite some time after moving, I was struggling with finances.

But, I was pushed into a corner. It was a do or die situation. I created more debt for myself by investing in start-up costs — including copywriting courses — and watched my credit card bill reach $10,000.

But, thankfully, those courses taught me tremendous skill in both writing and bringing in clients. If it weren’t for that temporary loss in funds, I would have never been able to gain the ability to pay off my debt and successfully work for myself.

4. What are 3 tips you can share with our readers as it relates to your industry?

First, you have to lose money to make money. Whether it’s to further your education or buying software — if you’re unwilling to invest in your business, you’re going to struggle to keep up with your competition.

Second, you need to continue learning. From SEO, to content marketing, to social media — everything is always changing. Algorithms are constantly shifting and new trends are popping up daily. Find trusted sources and take time out of your week to research.

And lastly, a strong social media presence is a must. Find the platform(s) your ideal client hangs out on and invest time in becoming a strong, respected voice where they’re at.

5. How do you differentiate yourself from others in your field?

I believe most of us differentiate ourselves by the niches we choose. We each have our own writing styles, personalities, and tones we incorporate into all of our pieces. 

Writing under the guise of doctors, my writing style is made to be compassionate and very thorough. The amount of market research I do for each piece is invaluable to my clients and it shows from the success of each project.

6 . How can people connect with you?

I am available to connect and be reached at Jennifer@peakcopy.com
Website : https://www.peakcopy.com/