I think success is being able to achieve a recognition for being you. I mean, there are many companies and artists out there, but only a few of them stand out for the things they do. Once people connect your name to your brand, I think that’s when you have truly made it. – Jesse Neo
Tell me a little bit about your background and how you ended up choosing your field.
I am a musician that has been taking lessons since I was around 7 or 8. I pretty much grew up singing, playing the violin and piano, but it wasn’t something I expected to do as my career. In fact, I majored in Computer Science in college. Then, in 2016 while being caught in the EDM wave, I decided to take a course on music production to learn about how electronic was made. That turned out to be the best thing I ever did. I was so excited to release my first songs afterward. Suddenly, my music appeared in magazines and media companies even reached out to me to be their composer. I gladly accepted those jobs, however when my contract ended, I decided that I wanted to start my own company, and that’s how I created Gemtracks. Gemtracks is pretty much a marketplace for artists to find beats for sale.
What made you take the leap into entrepreneurship?
It started out as a hobby to create a simple ecommerce website to sell by unused beats. I actually didn’t think anyone would buy my beats. But when sales started to come in and my friends gradually learned about it, they encouraged me to turn it into a public marketplace for anyone to buy and sell beats. So I took the challenge.
What were the biggest initial hurdles you faced and how did you overcome them?
The biggest hurdle was having something to sell. Creating the website was the easy part. But having content was the hardest. So I spent like 6 months creating beats that I could list on the website. At the beginning, I was the only person selling beats which meant I had to create all the products. However, after months of hard work, Gemtracks started to become known and now people are begging for me to sell their beats.
How do you differentiate yourself from others in your field?
I am very innovative and always working on new projects. Right now, I am working on new features on the website for artists to hire freelance producers to work with.
What was the biggest business mistake you made and what did you do to learn from it?
My biggest mistake was not promoting and marketing my business early on. Today, I’ve learned to keep my business card with my brand on it handy, put the website address in my email footers and frequently mention it on social media.
How did you deal with push back from family or friends concerning your entrepreneurial pursuits?
Actually, I had a lot of friends pushing me back, especially when I was still in college trying to finish my Computer Science degree. They came up to me that they were really concerned about me that I was wasting my time working on my music entrepreneurship while I should be studying. However, I refused to listen. Now, not only do I have a degree, I also have my company.
How would a potential customer contact you? Please provide these details.
You can find me on Instagram: jesseneoofficial or send me an email from Gemtracks.