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Nipsey Hussle’s Rise As A Hip-Hop Entrepreneur

Brandon Lincoln Hendricks

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Nipsey Hussle's Rise As A Hip-Hop Entrepreneur https://entrepreneurbynature.com

Who is Nipsey Hussle?

Born in South Los Angeles, Nipsey Hussle grew up at a time where getting involved in gangs was commonplace. For a brief period in his younger years, he joined a gang but pursued other opportunities including a brief role in a movie. With time, he was able to work on his craft, which included hip-hop and business building.

It was in 2005 when he was able to launch a mixtape titled, “Slauson Boy Volume 1,” and that went onto help him progress. He was able to launch a series of mixtapes after this one got out to the masses.

Becoming a Self-Made Hip Hop Entrepreneur

With so many rappers with larger followings in hip-hop, how was Nipsey Hussle able to become a stand out self-made entrepreneur. It all started by creating a record label under his name instead of joining up with someone else. This was a leap of faith on his part or a wise investment (depending on how one were to look at it), but it came off just the way he wanted. He was able to launch additional mixtapes after his first one and get people to listen with the help of his record label.

Before anything else, Nipsey Hussle has always alluded to one thing in his interviews and that is the dedication behind building a career. In hip-hop, it’s all about putting your best foot forward and understanding the grind that comes along with a career in music. He was able to understand this quickly and that is when he took the jump towards a personal record label. He realized this was the way to control where he was going and it all had to start with effort. He had to put in the time to work on his music and that is exactly what he did. The foundation of his career was built on the shoulders of hard work and that’s something he continues to profess to this day.

Building a Team

For him, it was important to start off with a strong team that could establish a small empire around him. Each individual needed to have a good understanding of what needs to be done to build a brand. This included several family members that he was able to rely on during his earlier years. As he was crafting good music, he was also putting together a robust team that has managed to stay with him to this day. By having a qualified team, he was able to promote the music and get it out in front of people quickly.

Without a good team, he was always going to struggle and that is why he didn’t try to wing it. Nipsey Hussle took the time to find qualified people to make sure he was heading in the right direction and not making mistakes along the way. He was only going to get one chance at building a great brand and he wanted to do it the right way.

Using Music as a Launching Pad

To build an empire, it’s not just about music but also everything that comes along with it. Nipsey Hussle understood this at an earlier stage of his career and make sure to extract as much value out of his time as possible. It wasn’t about selling a large volume of records and hoping for the best. While this was a portion of his approach to building a brand, he wanted to make sure this spread. He wanted to have live performances, signings, tours, and everything that comes along with being a success story.

Over time, he has also started to look into other ventures that can be used to establish a stronger presence in hip-hop. This is something he continues to tell people because making it musically is just one step. It’s also important to continue to build and have something that is going to last for a lifetime.

Music isn’t the only aspect of being a successful self-made hip-hop entrepreneur. There are many variables, and each one is just as important as the other for a successful setup. Otherwise, you may have great music, but the brand isn’t going to grow at the pace of the music.

These are the reasons for Nipsey Hussle’s rise to the top of the self-made entrepreneur charts and why he continues to grow with each passing day. While so many one-hit wonders have come onto the scene, he has managed to do well since his first mixtape and expand his brand. It’s been like a snowball simply building up and getting larger with time. His brand has got to the point where it is the talk of the town and he is often cited as one of the leading hip-hop entrepreneurs in the world. He has shown the way for those who want to win financially and musically.

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Entrepreneurs

What Entrepreneurs Can Learn From Jay-Z

Brandon Lincoln Hendricks

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What Entrepreneurs Can Learn From Jay-Z. Entrepreneur By Nature

When it comes to the music recording business, it is well known that musicians can rise to fame and lose all the money they have earned pretty fast. However, it seems that Jay-Z did not get this memo. His entrepreneurial vision and spirit have made him have an estimated net worth of $800 million over the years. How did he get there? Also, what can entrepreneurs learn from his successes? We will look at that below.

You Should Master The Art Of Hustling.

One of the things Jay-Z has been quoted saying is that without the work, there will not be any magic. He credits his success to having a soul of a hustler. Jay-Z is a go-getter, he would lock himself in a room with his friend Jaz for hours to work on his rapping technique and not losing his sight on his dream of being a rapper. It is through this that he became one of the greatest rappers of all time. He works hard on his crafts and his businesses. He was inspired by his mother’s hard work who raised four children single-handedly. Therefore, it is vital to know how to hustle if you are in business since you will not be successful overnight.

Help Yourself First.

People will only help you if you help yourself first. If they see that you are pursuing your goal relentlessly, then they will be more willing to help you out. Jay-Z’s mother, after seeing him play some tunes on the kitchen table, bought him a boom box as a birthday present. This would not have been the case if he had been silent and not practising even when he did not have any instruments. It is, therefore, necessary to show passion in what drives you and stick on that path; you will find people willing to help you to achieve your goals.

Experience Is Key.

You do not need the education to make it in the business world, experience, on the other hand, is vital. Jay-Z founded companies that are worth more than $100 million and has also been Budweiser Select’s co-brand director. These experiences made him a top entrepreneur and a businessman. It should be noted that despite all these successes, he did not attend any business school. He learnt all the skills from the streets that he was in. Through that, he discovered how to manage and promote a business from scratch. He also knew how to makes sales from these streets which were vital for his role as an entrepreneur. It is therefore seen that experience knocks open more doors for you as an entrepreneur than education so one should ensure that they gain all the relevant knowledge they need in their line of work.

Take Rejections Positively.

You are bound to face many rejections before you make it in any business. Jay-Z tried to get deals from many labels but was rejected. That did not, however, make him lose hope. He dusted himself up and founded his label, Roc-A-Fella Records and later, a second one, Roc Nation. Iceberg Apparel had also offered him an endorsement that was paying him a small amount of money yet he boosted their sales to a large extent. He instead founded his clothing line and sold it after ten years grossing about $200 million. Isn’t that a success? Jay-Z did not let rejections deter his spirit. He bounced back and shone brightly. As an entrepreneur, you can either make these rejections destroy you or rise and turn them around to be successful. The ball is in your court.

Be A Trend Setter.

In 2009, auto-tune was the biggest trend in the United States. Jay-Z, however, decided not to follow this popular trend and carve out his path. He later introduced his style in a hit single that was called, ”Death Of Auto-Tune”. It was a style that defined him as a person, and he believed in himself enough to do it. From this, we can learn that it is more vital to follow what you are passionate about than just following the trends in society.

Jay-Z is a success, in business and his music. All of these can be accredited to his vision, discipline and also taking risks. He continues to inspire the business world and also be a challenge to us. We should incorporate some of his moves as seen above to succeed as entrepreneurs.

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Entrepreneurs

Keys To Building a Business Empire: How Pierre Thomas and Kevin Lee Built Quality Control into a Music Empire

Brandon Lincoln Hendricks

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Keys To Building a Business Empire: How Pierre Thomas and Kevin Lee Built Quality Control into a Music Empire. Entrepreneur By Nature

The music industry, like many other professions, is competitive, secretive and requires a lot of hard work. It’s easy to reap the benefits of any business accomplishment but what are the keys to staying motivated and what does it really take to persevere? In an interview with Quality Control creators, Pierre Thomas and Kevin Lee, talk about what really happened in the development of their empire. In this tell all, they shared the high lights and low lights. Through it all, many things contributed to their success but a few of the main themes from their own mouths are as follows:

  1. Staying determined


Recognize that everyone is not your friend in the industry. The reality of the situation is business is business and everyone wants to be on top. However, everyone can’t be number 1 so naturally the shadiness within the business presents itself. Others will try to use you till you can’t be used anymore and it’s certainly enough to break your spirit. Quality Control’s Pierre Thomas shares in an interview that this is indeed the case. He says “I was getting ready to quit the music business. I had been doing it a few years with my prior partners and I had got frustrated with the business: trying to get on, investing a lot of money and dealing with the wrong people. Just finding out that the music business is a real shady business.” He went further to explain “People don’t want to share certain information. They just want to keep using you [for your money] and keep you at a certain level.” Even though this realization was devastating for Pee and appeared to be the end of the road for him, it ended up being the push he needed to invest in his own label, which is now known as Quality Control.

2. Staying fluid


In this entertainment field especially, it is vital to their success to be able to stay fresh and updated. Being able to submerge yourself into the world and observe the happenings to stay on the up and up about what’s in and what’s not will define your adaptability or fluidity. In any type of business, flexibility and the ability to grow are essential to what is known as a business plan. Most people make a business plan before begining a business and think that refinement should be kept to a minimum. To the contrary, business plan reconstruction is sometimes a must to see advancement in the business. It’s okay to realize that your original plan might not work out the way you wanted it to. Realize that this is normal in businesses across the board. Pee’s partner, Kevin, also known as Coach K, says “As the music was transitioning and getting younger, I might go out and hang on the hipster scene. Just to vibe and see what’s going on and I started noticing all this movement in that world.” It’s no secret that this guys are from a different era so the music today is definitely something that they had to adjust to. That really shows how much they had adapt to in order to capitalize. They realize that the younger scene is the market that they want to target and they tailor their service to the target market that they want to serve. Or at least where they wanted to start their market which leads me to the next theme.

3. Expanding your marketing dynamisms

This simply means to not be afraid of stepping outside the box. Don’t let society dictate the choices that you make for your business. It is yours after all. Pee says “We gone stay small…We gone take over the world.” Later it was further clarified that he means that the success that they have can only be maintained by keeping the business circle small while expanding their marketing efforts. Lil Yachty pointed out “It’s not too much [places] you can go without hearing or seeing one of us. You can see Quavo on ESPN now throwing a football. We everywhere, all three plus me.” Lil Yachty is right. Without even noticing it, they slowly have been seeping into all aspects of life. Lil Yachty was just seen in a sprite commercial and in stores he is about to come out with his own fragrance. “I’m finna’ be right there by the deodorant.” he says. They are dominating the industry and expanding their markets by expanding their goals. Coach K says, “When you get to a point where you become complacent, that’s where you fall. So, we are always striving. And it’s very competitive in house. We all family but it’s very competitive.” Offset says “We got real loyalty and love.” They’ve made it and Takeoff says that he wants the group and the label to achieve “longevity”, a feature all business owners want for their business.

Sources:
Quality Control Talks the Rise of Migos & Lil Yachty, Leaking “Bad & Boujee,” & Building an Empire: https://www.youtube.com/watch?v=zeWXBbZyISY

How to Make Your Small Business More Successful: https://www.thebalancesmb.com/how-to-make-your-small-business-more-successful-4060804

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Entrepreneurs

3 Things Entrepreneurs Can Learn From Gary Vee

Brandon Lincoln Hendricks

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5 Things Entrepreneurs Can Learn From Gary Vee. EntreprenurByNature.com

If you have been following digital marketing in the past few years, you have likely heard about Gary Vaynerchuk (Gary Vee). He has been gaining a lot of steam in the digital marketing world with his own marketing agency and various book releases. There is a lot that you can learn from Gary Vee as an entrepreneur. Below, we will be going over some of the key things that you can learn and take away from reading Gary Vee’s books and listening to what he has to say.

Top Things You Can Learn From Gary Vee:

1. Keyword – Hustle.

When it comes to learning from Gary Vee as an entrepreneur, the key takeaway is having the ‘hustle.’ This is what Gary contributes most of his success to come from. He constantly promotes hustling and making things happen rather than waiting around for them to happen. This is exactly how he built his own businesses and how he continues to promote building businesses. As an entrepreneur, the key take away is looking to make things happen rather than waiting around or being reactive. Instead, you should be proactive with your time. When everyone is taking the day off to enjoy a laid-back lifestyle, you should be hustling and looking to make moves and make things happen.

2. Narrow It Down.

Another big thing that you are going to want to do when it comes to being successful at building a business would be to focus on having a specialty. You want to narrow down your niche to the point where you are able to effectively market your business to the exact target market that you are looking to. Along with this, you are going to be able to become the ultimate authority in the niche and industry that you end up choosing. Having a specialty when it comes to launching a business can completely transform your ability to succeed because you will stop trying to cater to everyone and instead look to cater to a specific subset of the demographic which is where you are going to have a greater chance to succeed. Don’t Dwell On Failure.

3. Don’t Dwell On Failure.

This is a lesson that anyone and everyone that is an entrepreneur is going to want to fully understand. The fact is, when it comes to being an entrepreneur, not everything is always going to go your way. You are going to fail and you are going to deal with hiccups along the way. You must avoid dwelling on failure and continue to get back up and try again. Everyone that has been successful at some point in business has failed at some point. That is why it is so important that you want to focus on learning from your mistakes. It is the entrepreneurs that are able to learn from their mistakes that ultimately end up succeeding. By avoiding using your past mistakes as a barrier or something that holds you back, you should be using them as a means to move forward.

Overall, there is so much you can learn from Gary Vee. Simply practice what he preaches and you should be able to become a much more successful entrepreneur.

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