There’s a reason she’s been dominating pop culture. Cardi B has become a household name and brand. Her unfiltered and unapologetic personality has carved herself her own lane in crowded industry.
Putting her colorful and outspoken image aside, there’s one thing everyone would know about Cardi B after listening to just one song… this woman knows and loves her hustle. And, she’s inadvertently placed herself in a category no one saw coming: Cardi B, the successful entrepreneur. G
Cardi knows her stuff. “I was born to flex… nothing in this world that I like more than checks” And, she’s smarter than you’d expect. Here are a few things any entrepreneur can learn from this successful musical artist and her self-made business, branding and promoting, well… herself.
1. Don’t be afraid to get your hands dirty.
Cardi started from the bottom. From ages 18 to 23 she held a profession many would never include on their resume and likely would be rejected if it was included. Assuming she could have chosen an easier and lower paying job, Cardi chose to become a stripper as a means to make money.
Although an unconventional method, this was one of the best networking moves she could have made. People in the musical industry and entertainment business frequent strip clubs, this allowed her to mingle and become acquainted with individuals that were already in the industry that she wanted to be in.
Not intimidated by the lifestyle she would be exposed to. She knew she had the talent and had a vision for her life. By stripping and using her lovable sense of humor to create video content, she could attract attention. In the entertainment business, the ability to attract attention pays huge dividends. Befriending the celebrities and getting them to follow her social accounts gave her the jumpstart that she needed.
Once she started making music, she already had an audience through all her social media platforms, and her talent was quickly recognized. Her hits “Bodak Yellow” and “I Like It” quickly climbed up to Billboard’s Top 100 #1 spot.
So, be like Cardi, don’t be afraid to start from the bottom and get your hands a little dirty. Others might not like it, but you have to trust yourself. Which brings me to tip #2…
2. Be proud of what you do:
Cardi frequently reminds her fans where she came from, and understands her shameless attitude towards her previous profession would make some uncomfortable…but she couldn’t care less.
Even before Cardi became famous, she didn’t allow the opinion of others’ influence or change her. She still sought out her vision and continued the plan she set for herself.
There will always be doubters. You have to be proud of what you do, and be happy with your work. If you stop because of the haters, you’ll never become successful in anything.
3. Take a stand:
“People say ‘Why do you always got to say that you used to be a stripper? We get it’ Because y’all don’t respect me because of it, and y’all gonna respect these strippers from now on.”
By representing her previous profession as a stripper, and standing by those who still are, shows character and brands herself as more than just a hiphop artist.
Set beliefs and standards for your company based on your personal views. Clients will be drawn to you based on your culture, and it’ll only benefit your business.
In closing, it’s easy to say the odds of Cardi still around “making money moves” in the years to come, are highly in favor. Never forget that people will always doubt you! Cardi loves to mention how many people thought she was going to be a one hit wonder. “That little 15 minutes lasted long as hell, huh?” You could either be planning your road to stardom like Cardi, or starting a bowtie business, use Cardi B as a resource for self love and encouragement!